Competitive landscape
House of Wellness is a polyclinic, not a hospital. We compare here with cosmetic & aesthetic clinics and homeopathy clinics in Dubai—different methodologies, same customer mindset (beauty-conscious, natural care, families).
Direct — Homeopathy & natural medicine (Dubai)
Clinics offering homeopathy or natural medicine; same methodology, polyclinic / clinic level.
Classical homeopathy, holistic treatment
DHA-licensed; first classical homeopathy medical center in the Middle East; STEPS Program, Kids Protocol.
STEPS Clinic
Dubai
Homeopathy, allergies, skin, thyroid, PCOS
Homeopathy department; personalized, non-invasive approach; over 15 years’ experience.
Panacea Clinic
Dubai
Homeopathy — chronic and acute conditions
Women’s wellness, allergies, gut health, skin conditions, child diseases.
Direct — Aesthetic & cosmetic clinics (Dubai)
Beauty-conscious customers; facials, skin, hair, non-surgical treatments. House of Wellness competes here with its aesthetic pillar (Gold Facial, Hydra Medi, BB Glow, hair fall, warts).
Ecla Clinic
Jumeirah, Dubai
Luxury aesthetic clinic — face, body, longevity
Botox, fillers, Ultherapy; facial menu; celebrity clientele.
Kaya Skin Clinic
Dubai (multiple branches)
Skin, hair, body — dermatology-led
Acne, pigmentation, anti-ageing; laser hair removal; body contouring; chain across UAE.
Plastic & cosmetic surgery, non-surgical
Board-certified cosmetic surgeons; surgical and non-surgical procedures.
Adjacent (Wellness bars, skin bars, multi-specialty outpatient)
Different format or focus — facial bars, family medicine, wellness; not hospital-level comparison.
Skin & aesthetics bar
Facials, skin treatments, aesthetics & wellness; product-led skincare.
Outpatient multi-specialty
Outpatient clinics; aesthetics and general practice; clinic-level care.
House of Wellness differentiators
- • Polyclinic, not hospital — homeopathy + aesthetics + wellbeing under one roof
- • 5.0 Google rating — among the strongest in the segment
- • Dr. Neetu Nicholas — 30+ years family expertise, named in 90%+ of reviews
- • Pediatric excellence — surgery/steroid avoidance; strong parent advocacy
- • Beauty-conscious + family customers — cosmetic treatments (Gold Facial, Hydra Medi, BB Glow, hair fall, warts) alongside natural care
- • Value positioning — premium care at accessible prices; natural, holistic approach
Report sections
Quick links to every part of the report.
- Current StateWhat's working, what's missing, SWOT
- Competitive LandscapeHomeopathy & aesthetic clinics, adjacent wellness, links, logos
- New-Gen & InnovationPodcasts, story films, UGC, community — standout plays
- Dubai MarketHow Dubai works, hacks, tactics
- Strategy & GrowthStrategy, lead gen, brand — positioning, funnel, messaging
- Action PlanRecommendations & implementation — timeline, team, next steps