Illustration representing an action plan and execution

Recommendations & Implementation

What to do first, timeline, team, risks, and next steps—so the strategy becomes execution.

Prioritised recommendations

Ordered by impact and feasibility.

Immediate (this week / next 2 weeks)

Action	Impact	Owner / note
Review and approve this report with stakeholders	Alignment and priorities	Leadership
Optimise Google Business Profile (photos, hours, Q&A, first post)	Better local visibility	Marketing / ops
Set up WhatsApp Business and “Book via WhatsApp” link on website	Lower friction for booking	Reception / ops
Create simple review-request process (QR or link after visit)	Stronger social proof	Reception
Set up Google Ads account (or assign to agency) if using paid search	Foundation for paid acquisition	Marketing / agency

Short-term (Month 1)

Action	Impact
Launch first search campaigns (high-intent keywords) if using paid	Start generating leads from search.
Create or refine landing pages for top 3–5 conditions	Higher relevance and conversion.
Schedule professional photoshoot for Dr. Neetu	Consistent brand assets.
Define and script first New-Gen format (podcast or interview series)	Locks in concept and guests for flagship content; creates excitement internally.
Start weekly Google Business Profile posts	Freshness and local SEO.
Set up conversion tracking (calls, WhatsApp, form)	Measure and optimise.

Medium-term (Months 2–6)

Scale search/social based on what delivers bookings; expand to Meta for awareness and retargeting if relevant.
Build content engine: blog and landing pages for SEO; short-form video and Dr. Neetu “doctor’s corner.”
Record and release first episodes of the podcast or interview series; cut clips for Reels/Shorts.
Develop corporate wellness offer and start outreach to companies.
Implement referral programme and simple email/WhatsApp nurture for existing patients.

Long-term (Months 7–12)

Brand awareness campaigns; PR and media partnerships.
Position as market leader where credible.
Consider second location or expanded services if capacity and demand justify.

Implementation

Timeline, team, risks, and next steps.

Timeline at a glance

Period	Key deliverables
Weeks 1–2	Audit, analytics setup, GBP optimisation, WhatsApp booking, review system.
Weeks 3–4	Content calendar, Dr. Neetu photoshoot, landing pages, first story-led video or podcast pilot.
Month 2	SEO content, personal brand content, short-form clips from podcast/films; paid search/social if and when you decide.
Months 3–6	Podcast or story-film series live; video library; corporate wellness; referral network.
Months 7–12	Brand-led content, PR, market leadership, service expansion.

Team & resources

Internal

Marketing coordinator (part-time or outsourced)
Social media / content (outsourced OK)
Front desk capacity for higher volume

External

Content / video producer (podcast, short films, story series)
SEO & content (blog, landing pages)
Designer / photographer (assets, thumbnails)

Risks and mitigation

Risk	Mitigation
Spend doesn’t convert	Start small; scale only what delivers booked appointments. Optimise landing pages and CTAs.
Capacity constraints	Plan staffing and scheduling in advance; consider waitlist or extended hours if needed.
Quality under volume	Keep Dr. Neetu central to positioning; train and delegate non-clinical tasks.
Competitor response	Differentiate on quality, trust, and personal care; don’t compete on price alone.

Next steps

Present this report to stakeholders and secure ownership and priorities.
Assign or hire marketing lead; brief agency if using one.
Execute Week 1–2 actions (GBP, WhatsApp, review collection).
Launch Phase 1 content (e.g. first podcast episode or story film) and track reach and bookings.
Review performance regularly; double down on what drives awareness and conversions.

The strategy is designed. The plan is clear. The next move is execution—with the same rigour and care that has already made House of Wellness a 5.0-star practice.

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